By Jason Robbins, CEO of ePromos Promotional Products.
Marketing is more than simply creating awareness about your tutoring business. You must reach out in ways that are powerful, memorable and tangible to have a lasting impact. If you’re waiting for customers to come to you, it’s time to kick up your efforts a notch.
So, how do you rev up your marketing? Here are four ways to go full-throttle with your promotions (which is much better than going at half speed, wouldn’t you agree?):
Know your audience.
You shouldn’t take a one-size-fits-all approach with your marketing. Think like a marketer. What does your audience want? What do they care about most? Put yourself in their shoes. Why do they come to your tutoring company? Understand who they are and tailor your marketing message exactly to them.
It’s not enough to have your marketing message seen once. You need marketing that will get your company noticed and remembered … every day. An effective way to power things up is to hand out promotional products branded with your company logo. Give them something they’ll use daily, and you’re putting a physical reminder of your tutoring company directly in their hands.
Engage with your customers.
Don’t let your customers be here today and gone tomorrow. Form relationships. Go out of your way to interact with your customers. This could mean mailing them a small promotional item as a thank-you gift or offering them a discount or free report. The more you work to engage customers, the more people will be attracted to your tutoring business. It takes time, but keep at it.
Make your marketing shareable.
Sometimes you just need to rev your marketing a bit to get your tutoring business back on the fast track. Make the necessary adjustments, and step on the gas.
Your customers should know the story behind your tutoring company. They should be able to easily share what they know about you. If they’re forming their own stories about your brand, you’re missing out on the chance to build a solid, consistent brand story. Make it easy for them to share what your company is all about.
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