One key to marketing success that many small businesses often overlook is development of a Unique Selling Proposition (USP). What is a USP? It’s the one thing about the product or service you’re offering that differentiates you from your competition. And it answers the primary question of all prospective customers – “Why should I buy […]
Following the initial evaluation of a student’s objectives and needs, and during each tutoring session, the tutor will be taking the temperature, assessing the progress and performance of that learner. By remaining alert and using a variety of techniques, the tutor will be able to determine whether the student has learned the material covered in […]
As the up-and-coming vice president and CEO candidate for a Fortune 500 technology corporation sat before the CEO for his annual review, he was baffled to discover that the feedback from his peers, customers, direct reports, and particularly from board members placed unusual emphasis on one potentially devastating problem: his listening deficit. This executive was […]
This time of the year is often when motivating employees becomes challenging. So how do you get the best out of your employees and keep them from getting spring fever? Read the New York Times bestselling guide “Why Employees Don’t Do What They’re Supposed to do … and what to do about it.” Based on […]
Remembering Stephen Hawking Stephen W. Hawking, the Cambridge University physicist and best-selling author who roamed the cosmos from a wheelchair, pondering the nature of gravity and the origin of the universe and becoming an emblem of human determination and curiosity, died early Wednesday at his home in Cambridge, England. He was 76. “Not since Albert […]
Whether you have just started your new tutoring business or are introducing a new program getting the word out is really important and this is what we call marketing. It does not have to be expensive but it is hard work. You need to have a combined approach of technology and old fashioned leg work […]
March is an incredible month for great promotions and marketing campaigns to promote your tutoring business. Everything from aligning yourself with a pet store, to working with a local doctor’s office for a cross promotion. March is also the best time to share a slice of pie with your potential new customers. National Pi Day […]
In celebration of President’s day this week, here’s a great tip for those teachers and tutors out there looking for lesson plans. The Library of Congress offers classroom materials and professional development to help teachers effectively use primary sources from the Library’s vast digital collections in their teaching. Find Library of Congress lesson plans and […]
Kick-Start your Marketing By Jason Robbins, CEO of ePromos Promotional Products. Marketing is more than simply creating awareness about your tutoring business. You must reach out in ways that are powerful, memorable and tangible to have a lasting impact. If you’re waiting for customers to come to you, it’s time to kick up your efforts […]
With a month already into the new year, we’re sure you are all still following your new year’s resolutions, right? Well lucky for you, there is never a better time to improve your own skills as a tutor, or offer your staff a little tutoring too! Professional development can have a huge impact on your […]
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