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6 Marketing Tips From Lady Gaga

By Guest Author, Carolyn Higgins of Fortune Marketing. I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. […]


5 Reasons To Start An Independent Tutoring Business

By Guest Author, Jared Rand of The Knowledge Round Table. Breaking from your employer and setting off on your own is a difficult decision to make. But there are few industries better suited for self-employment and entrepreneurship than tutoring. Here are five good reasons for educators to start their own independent tutoring business. 1. Painless […]


Is Your Tutoring Service Unique?

    One key to marketing success that many small businesses often overlook is development of a Unique Selling Proposition (USP). What is a USP? It’s the one thing about the product or service you’re offering that differentiates you from your competition. And it answers the primary question of all prospective customers – “Why should […]


Three Methods of Assessing Student Performance in Tutoring Sessions

Following the initial evaluation of a student’s objectives and needs, and during each tutoring session, the tutor will be taking the temperature, assessing the progress and performance of that learner – Student Performance. By remaining alert and using a variety of techniques, the tutor will be able to determine whether the student has learned the […]


The Art of Listening to Your Staff

As the up-and-coming vice president and CEO candidate for a Fortune 500 technology corporation sat before the CEO for his annual review, he was baffled to discover that the feedback from his peers, customers, direct reports, and particularly from board members placed unusual emphasis on one potentially devastating problem: his art of listening deficit. This […]


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