21 Reasons You’ll Fail at Marketing Your Tutoring Business

Marketing your tutoring business

Marketing Your Tutoring Business

When marketing your tutoring business we see business owners try the same marketing tactics over and over again. Thus wasting more money, more time, and more energy. That is to say, many business owners would rather go at it alone. Failing over and over again, than reach out and get professional help. That’s why you will find these common reasons you’ll fail at marketing useful.

Reasons You’ll Fail at Marketing:


Great marketing isn’t an accident. It takes research, educated decisions, testing, tracking and measuring. Guesswork will leave you customer-less and broke.

Doing what everyone else is doing

Every business is different and your marketing mix should be too.  Therefore, following the crowd isn’t going to help you stand out from the competition!

Marketing your tutoring business is not listening to sales people

Marketing your tutoring business is a long term strategy, not special advertising, publication, or website; but every sales rep you come in contact with will try to convince you otherwise. Consequently, marketing is a process, there is no magic pill and don’t let a slick sales person try to tell you there is!

Not asking questions

Question EVERYTHING about your business and ask everyone you come into contact with as many questions as possible. Thus enabling you to learn, grow, and constantly improve.

Doing nothing

It’s simple, if you don’t Market your business, you will fail.

Marketing your tutoring business is not Putting all your eggs in one basket

Marketing is like investing, the more diversified your strategy, the better off you will be. That is to say, don’t invest all your time and resources in one medium or on one marketing tool – mix it up.

Not tracking results

How the heck are you going to know what works and what doesn’t if you don’t track the results? So, if you’re not tracking you’re guessing, and we covered that in #1!

Assuming you have all the answers

Yes, we know: you know your business better than anyone. But do you know marketing?  Do you REALLY know how and where to reach potential customers and convince them to buy from you?

Not talking to your customers

No one knows your value – or faults – better than the people who actually buy from you. Talk to your customers – often. As a result you will get valuable insight and ideas.

Marketing your tutoring business is not Ignoring your competition

If you don’t know how you’re different from your competition how are potential customers supposed to? Therefore, knowing your competition’s strengths and weaknesses will help you differentiate.

Not setting goals

Goals keep us on track; they give us direction. Without them you’re wandering aimlessly and most likely wasting a lot of time and money.

Failing to build an email list

We don’t understand how anyone can market a business in today’s world without an email list! That is to say email is the easiest and most inexpensive way to stay in touch with customers and prospects.  If you aren’t building a list you’re missing out on huge opportunities.

Not having an opt in form

Emailing customers is a great start, but what about the people who visit your website, Facebook, Twitter, or LinkedIn pages and then go away never to be heard from again? Wouldn’t’ it be nice to engage the serious window shoppers in some way? An opt-in form is the way to do it!

Marketing your tutoring business is not Selling all the time

We’ve all met the slick schmoozy salesy types, right? And how long does it take you to high-tail it in the opposite direction? Don’t be one of those. To clarify, an effective marketing strategy eliminates the need to sell all the time… really!

Assuming because you have a great product or service you don’t need a marketing strategy

Sure, some products and services might market themselves, but that’s rare. Real marketing success takes strategy, planning, and work.

Assuming that just because you have a good product or service you don’t need a referral system

Again, there are some products and services that people just love to talk about. However, building a successful business solely on organic referrals and “buzz” is rare.  Most importantly, getting solid referrals, consistently takes planning and solid execution. .

Marketing your tutoring business is not Assuming anyone with a pulse is a potential client

Repeat after me:  “NOT everyone is a potential client for me”. Now look in the mirror and repeat that every day! In other words, find your niche – that segment of the population you are born to serve and you will uncover a gold mine!

Not building relationships

We can’t stress enough how important this is. For example, hiding behind your computer screen, desk, or counter isn’t going to get you the level of success you want. Above all, you have to get out there – mingle, be helpful, connect people, and build relationships with the right people!

Networking in all the wrong places

Not every networking group is right for you. Consequently, find the ones that will help you get where you want to go and avoid the ones that won’t.

Ignoring the internet

Facebook and Twitter may not be right for your business, but chances are your target market is going somewhere on line for information about your product or service.  Therefore, your job is to find out where they’re going and be there!

Marketing your tutoring business is hiring a professional

If you want to build an addition onto your home would you do it yourself or hire a professional?  You know your home better than anyone, so why not do it yourself? Ridiculous, right? So then why would you try to “add on” – or grow – your business yourself?  That is to say, hire a professional who has the right tools, experience, and expertise to make your business grow!

And, a bonus tip:  Oases Online is dedicated to helping your tutoring business grow. Connect with us and we’ll walk through what our service is all about, and how we can help you be successful in your marketing efforts.

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