Top 5 Mistakes People Make on LinkedIn
As your tutoring business grows, your social media presence should as well. One of the best places to network, find new business leads and share information about your business is LinkedIn. However, make sure you aren’t making these 5 mistakes in your professional profiles.
1. Is Your LinkedIn Profile Incomplete?
What does it say about you and your tutoring business if you never uploaded a picture, never completed your profile information, or have no connections?
One response might be that you can’t finish anything and you don’t care, or maybe it seems as if you don’t take your business seriously. An unfinished profile is not doing you or your company any justice. Make sure you complete your profile and ensure that it is linked properly to your companies both past and present.
Upload a picture; even if you are not the next big thing in photographic modeling, upload a picture. No picture screams, ‘what are you hiding?’ and cast doubts having business leads asking ‘Are you real?’ Think about it for about 5 seconds then upload your picture.
2. Do you link only when you need something?
Most people can tell when a sudden flurry of activity on LinkedIn and multiple connection requests stems from desperation! Use LinkedIn to maintain and foster relationships not to scramble for a job. It’s the long sell; of yourself and your company. Set aside time each week at the least to browse your connections, you never know when a connection you made a month ago can materialize into a great lead today.
3. Do you belong to hundreds of groups or no groups at all?
Signing up to multiple groups and not contributing or getting involved is the same as not belonging to any groups at all. Belonging to the wrong groups is just as wasteful and if you are using it to sell overtly or clumsily, it is also pretty transparent. Join groups from the industry you and your company are in and then again for your field of expertise within that industry. Contribute and get involved.
4. Do you connect to people you don’t know and will never do business with?
Hello people, this is not Facebook or Twitter! This is a professional network. Don’t run the risk of a potential client saying, “I see you know John Doe,” and you having to respond, “No I was just collecting connections.” Connect with your existing customers, clients and vendors and keep up to date with their groups and discussions. When you meet someone on one of the groups, connect with them, and nurture that new relationship.
5. Have you failed to take the time to ensure all of your staff are on LinkedIn?
Never underestimate the connections that your staff members may already have or can make with their counterparts in other companies. Think of it in terms of personal assistants who know all the other personal assistants. When signing a new customer see if a member of your staff already knows anyone from the company and utilize that connection.
SOME OTHER USEFUL TIPS TO EXPLORE TO MAXIMIZE YOUR PROFILE
- Use the ‘Answers’ section and answer questions for other users. People will remember you.
- Ask for recommendations from customers or past co-workers.
- Prioritize your profile placement, recommendations are more important than old acquaintances.
- Exchanging LinkedIn information should be as automatic as giving out a business card.
- Research potential employees and advertise job postings.
So if you have not already create your personal and company profiles and linked up with people you know, get to it. LinkedIn is an incredible way to expand your professional network, and grow your tutoring business.
Once you’ve made a few connections, check out Oases Online – The Online Tutoring Management and Scheduling platform. Request a Free Demo and see how you can manage all of your new leads.