How Education Companies can Look Uneducated!

“Of what does she talk”, I hear you ask? “Grammar”, I respond. “Grammar, Grammar and more Grammar.” The philosophy of hiring people who use proper grammar is not new, but as some believe teh intrrnet is destroying our grammar, most of us still make decisions about companies based on their grammar.   Now let’s look […]


What Every Tutoring Company Needs to know about Spam!

This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]


Are you networking wrong?

We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague what a great tutoring company you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network […]


7 Signs your Marketing is Wimpy

What is wimpy marketing? Remember the HEFTY garbage bag commercial? They taunted the smaller cheaper garbage bags that broke at the first sign of stress as empty bean cans  and rotting chicken bones stretched and poked their plastic skins, busting all over the disgusted housewife’s formerly spotless kitchen floor. “wimpy, wimpy, wimpy”, the leaky bags […]


6 Great Marketing Ideas for Fall

To celebrate the start of fall, we felt it was fitting to supply you with some great marketing ideas you can use for the season. Your customers may be getting back into the school routines, or already planning for Halloween, so don’t hesitate to cash in on the holidays ahead. Here are six ideas to […]


Using Motivation to Manage Employees

1. Why do people need motivation? Motivation is the will to act. What we call “motives” are the reasons why people act in certain ways. Today’s increasingly competitive business world needs a highly motivated workforce for any organization seeking to achieve good results. It is only through the efforts of the workforce that a company’s […]


Youth Day and 12 other August Promotions

August is chock full of reasons to have a tutoring promotion and increase your summer tutoring revenue. During a time when many parents have to pay for child care, camp and/or a variety of activities to entertain or ensure the safety of their children, we should always be looking for ways to team up with […]


21 Reasons You’ll Fail at Marketing Your Tutoring Business

We constantly see business owners try the same marketing tactics over and over again; wasting more money, more time, and more energy. If we had 1/10th of what business owners waste on stuff that doesn’t work, we’d be the most successful marketing agency on the planet. Many business owners would rather go at it alone and fail over and over again, […]


3 Essential Facts about Yelp for your Tutoring Business

Social networking sites like YELP are more popular than ever. Whether you know it or not, your small business may already have a presence on Yelp. The question is – are you in control of it? With more than 77% of adults turning to the internet to make LOCAL buying decisions, social networking sites like YELP are […]


5 Small Business Marketing Principles Tutoring Companies Can Live By

With money tight these days and all of us trying to do more with less, planning is more important than ever. Here are 5 EASY steps you can take to make your marketing more productive, efficient, and cost effective! 1. Identify your target market. Who are your best customers? Study the customers you love to […]


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