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6 Marketing Tips From Lady Gaga

By Guest Author, Carolyn Higgins of Fortune Marketing. I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. […]


Is Your Tutoring Service Unique?

    One key to marketing success that many small businesses often overlook is development of a Unique Selling Proposition (USP). What is a USP? It’s the one thing about the product or service you’re offering that differentiates you from your competition. And it answers the primary question of all prospective customers – “Why should […]


Getting the word out about your Tutoring Business

Whether you have just started your new tutoring business or are introducing a new program getting the word out is really important and this is what we call marketing. It does not have to be expensive but it is hard work. You need to have a combined approach of technology and old fashioned leg work […]


10 Ideas for March Marketing Madness

March is an incredible month for great promotions and marketing campaigns to promote your tutoring business. Everything from aligning yourself with a pet store, to working with a local doctor’s office for a cross promotion. March is also the best time to share a slice of pie with your potential new customers. National Pi Day […]


Lesson Plans and curriculum from the Library of Congress

  In celebration of President’s day this week, here’s a great tip for those teachers and tutors out there looking for lesson plans. The Library of Congress offers classroom materials and professional development to help teachers effectively use primary sources from the Library’s vast digital collections in their teaching. Find Library of Congress lesson plans […]


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