By Bob Lasiewicz, Managing Director, Crossroads of Learning The Socratic Method (also known as Socratic teaching or questioning) is probably the most ancient of all teaching methodologies. In its original form, the master tutor questioned the student until the student actually becomes confused about what he knew regarding a particular subject. Then slowly the master […]
There are several techniques available to successfully market and promote your website on the internet. It all starts with Search. You can find any piece of information over billions of written documents in a matter of seconds. Because of this, we have to make sure that our website can be found very easily by Google […]
As your tutoring business grows, your social media presence should as well. One of the best places to network, find new business leads and share information about your business is LinkedIn. However, make sure you aren’t making these 5 mistakes in your professional profiles. 1. Is Your LinkedIn Profile Incomplete? What does it say about […]
This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]
We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague what a great tutoring company you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network […]