This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]
We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague what a great tutoring company you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network […]
To celebrate the start of fall, we felt it was fitting to supply you with some great marketing ideas you can use for the season. Your customers may be getting back into the school routines, or already planning for Halloween, so don’t hesitate to cash in on the holidays ahead. Here are six ideas to […]
1. Why do people need motivation? Motivation is the will to act. What we call “motives” are the reasons why people act in certain ways. Today’s increasingly competitive business world needs a highly motivated workforce for any organization seeking to achieve good results. It is only through the efforts of the workforce that a company’s […]
We constantly see business owners try the same marketing tactics over and over again; wasting more money, more time, and more energy. If we had 1/10th of what business owners waste on stuff that doesn’t work, we’d be the most successful marketing agency on the planet. Many business owners would rather go at it alone and fail over and over again, […]
One of the primary marketing steps for any website is to get traffic to it. Your tutoring business will grow if you can get people to your site, and connect with what they are looking for. But how do we increase traffic? There are a number of different approaches but at a high level, there’s […]
If you have ever felt the frustration of failing to attract the leads you need from a marketing piece, then this checklist will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, advertisement, sales […]
You may have no idea what to write or even how to start a press release that will get the interest of local media, however, don’t let that stop you. Here are three types of press releases that often have great response and should quickly help build the reputation of your tutoring business. The “Rags to Riches” Press […]
If you have a tutoring website, then chances are you’ve noticed quite a bit of online competition moving in over the last few years. In order for you to rise above the rest, it’s CRITICAL to ensure you’re doing everything you can to effectively market your website online. Numerous techniques should be implemented and working hand-in-hand as part of […]
It’s the cold, hard truth: It doesn’t matter how good you are at your job if you can’t attract qualified prospects. No leads equals no business. The reason many small businesses fail isn’t a lack of capital or experience. And it’s certainly not a lack of hard work. Most businesses fail because they don’t […]
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