By Bob Lasiewicz, Managing Director, Crossroads of Learning The Socratic Method (also known as Socratic teaching or questioning) is probably the most ancient of all teaching methodologies. In its original form, the master tutor questioned the student until the student actually becomes confused about what he knew regarding a particular subject. Then slowly the master […]
There are several techniques available to successfully market and promote your website on the internet. It all starts with Search. You can find any piece of information over billions of written documents in a matter of seconds. Because of this, we have to make sure that our website can be found very easily by Google […]
As your tutoring business grows, your social media presence should as well. One of the best places to network, find new business leads and share information about your business is LinkedIn. However, make sure you aren’t making these 5 mistakes in your professional profiles. 1. Is Your LinkedIn Profile Incomplete? What does it say about […]
This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]
We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague what a great tutoring company you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network […]
To celebrate the start of fall, we felt it was fitting to supply you with some great marketing ideas you can use for the season. Your customers may be getting back into the school routines, or already planning for Halloween, so don’t hesitate to cash in on the holidays ahead. Here are six ideas to […]
1. Why do people need motivation? Motivation is the will to act. What we call “motives” are the reasons why people act in certain ways. Today’s increasingly competitive business world needs a highly motivated workforce for any organization seeking to achieve good results. It is only through the efforts of the workforce that a company’s […]
We constantly see business owners try the same marketing tactics over and over again; wasting more money, more time, and more energy. If we had 1/10th of what business owners waste on stuff that doesn’t work, we’d be the most successful marketing agency on the planet. Many business owners would rather go at it alone and fail over and over again, […]
One of the primary marketing steps for any website is to get traffic to it. Your tutoring business will grow if you can get people to your site, and connect with what they are looking for. But how do we increase traffic? There are a number of different approaches but at a high level, there’s […]
If you have ever felt the frustration of failing to attract the leads you need from a marketing piece, then this checklist will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, advertisement, sales […]
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