This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]
How often do you remind your customers of all the little extras you provide that they most likely take for granted as just a routine part of doing business with you? If you’re like most of us, probably not often enough. Marketing is as much about reminding our existing customers of our value as it […]
It’s the cold, hard truth: It doesn’t matter how good you are at your job if you can’t attract qualified prospects. No leads equals no business. The reason many small businesses fail isn’t a lack of capital or experience. And it’s certainly not a lack of hard work. Most businesses fail because they don’t […]
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