While posting flyers and optimizing your website can help you attract more clients, word-of-mouth marketing is a very effective way to grow your tutoring business. According to a Nielson study, 92 percent of consumers trust referrals from people they know, and people are four times more likely to buy a product or service when referred by a friend.
You can use word-of-mouth marketing to your advantage to gain more students for your tutoring agency. But, how do you get your students to recommend you to their friends, classmates and family? Here’s how:
Deliver superior service
Before you can get referrals for your business, you need to earn the trust of your customers. Why should they refer you? Whether you teach science or piano, you need to set yourself apart from all the other tutors out there.
A major benefit of tutoring is the student has your undivided attention throughout the entire session. There’s no competing with other students for the teacher’s help and guidance. With that said, every student is different, and tutors should be flexible and cater their lesson plans to meet the individual needs of each student. Your students will appreciate the personalized attention they’re receiving, and the improvement in their performance that will come as a result. Online tutoring software makes it easy for tutors to manage all of their lesson plans and monitor students’ progress.
Ask for referrals
While some referrals just happen, most don’t happen automatically. You have to ask your customers for referrals. A great time to ask is when a customer compliments your service. After you thank them, ask them to refer your agency to others who can benefit from your service. Along with requesting referrals from your students and parents, you can request them from local schools, as well as businesses that pertain to your subject matter (example: music stores for music teachers).
Don’t be afraid to ask for referrals. There’s no negative cost those you ask, and most people will be happy to recommend your business. The more people you ask for referrals, the more referral customers you’ll get. Give your students and partners your business card and company brochure, so they have information to hand over to their network.
Offer incentives for referring your business. In addition to personally thanking those who refer you, create a referral program that provides some sort of reward for families who bring new clients to your company, such as a discounted tutoring session.
With these tips, you can generate referral traffic to your tutoring company and grow your business.