What is wimpy marketing? Remember the HEFTY garbage bag commercial? They taunted the smaller cheaper garbage bags that broke at the first sign of stress as empty bean cans and rotting chicken bones stretched and poked their plastic skins, busting all over the disgusted housewife’s formerly spotless kitchen floor. “wimpy, wimpy, wimpy”, the leaky bags […]
If you have ever felt the frustration of failing to attract the leads you need from a marketing piece, then this checklist will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, advertisement, sales […]
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