Marketing

Top 5 Mistakes People Make on LinkedIn

As your tutoring business grows, your social media presence should as well. One of the best places to network, find new business leads and share information about your business is LinkedIn. However, make sure you aren’t making these 5 mistakes in your professional profiles. 1. Is Your LinkedIn Profile Incomplete? What does it say about […]


How Education Companies can Look Uneducated!

“Of what does she talk”, I hear you ask? “Grammar”, I respond. “Grammar, Grammar and more Grammar.” The philosophy of hiring people who use proper grammar is not new, but as some believe teh intrrnet is destroying our grammar, most of us still make decisions about companies based on their grammar.   Now let’s look […]


What Every Tutoring Company Needs to know about Spam!

This subject came up recently in one of our Marketing Workshops and we realized there is a lot of confusion about SPAM in the small business community. We all seem to have a general idea that SPAM is BAD but don’t really understand the ins and outs. What is it exactly? What are the rules? […]


Are you networking wrong?

We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague what a great tutoring company you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network […]


7 Signs your Marketing is Wimpy

What is wimpy marketing? Remember the HEFTY garbage bag commercial? They taunted the smaller cheaper garbage bags that broke at the first sign of stress as empty bean cans  and rotting chicken bones stretched and poked their plastic skins, busting all over the disgusted housewife’s formerly spotless kitchen floor. “wimpy, wimpy, wimpy”, the leaky bags […]


6 Great Marketing Ideas for Fall

To celebrate the start of fall, we felt it was fitting to supply you with some great marketing ideas you can use for the season. Your customers may be getting back into the school routines, or already planning for Halloween, so don’t hesitate to cash in on the holidays ahead. Here are six ideas to […]


4 Ways to make your Tutoring Company Facebook Page Irrelevant

Facebook can be a powerful and effective tool for marketing your business.  In most small business circles, it certainly seems like the thing to do; create a page, get Likes and then sit back and wait for the sales to start pouring in. Wait. What? Sales aren’t pouring in?  Well, maybe you’re engaging in activities that are […]


How to use Skype to Grow your Tutoring Business

If you are not already using Skype then you need to think again! In a world of telecommuting and online education, why shouldn’t you also use it for online tutoring? In the process, you’ll also cut some overheads like travel expenses. Setup an account and begin offering one-on-one communication that includes instant messaging, file sharing and video […]


Start a Tutoring Business with Homeschoolers

If you want to start a tutoring business there are many places from which you could look to recruit your first students; one such arena is that of the homeschooled student. As you start a tutoring business, in the early hungry days you will probably need to look for customers anywhere you can, but as […]


It’s Marketing, Horn Tooting is Allowed!

How often do you remind your customers of all the little extras you provide that they most likely take for granted as just a routine part of doing business with you? If you’re like most of us, probably not often enough. Marketing is as much about reminding our existing customers of our value as it […]


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