There are several techniques available to successfully market and promote your website on the internet.
It all starts with Search. You can find any piece of information over billions of written documents in a matter of seconds. Because of this, we have to make sure that our website can be found very easily by Google and thus potential customers.
The process of enhancing your site to rank higher in Google, and be easily found is called SEO – Search Engine Optimization.
We could talk about SEO all day, but let’s focus on 3 factors that every SEO strategy must follow.
You must find out what keywords people are using to find your service. These keywords will be the key to your SEO, because you want to find keywords that a lot of people are searching for, but not a lot of websites are ranking for.
The more the search volume and the lower the competition, the easier and faster you will see results. You can use the Google Keyword Tool to do your keyword research. Preferably you will want a list of about 10 high volume / low competition keywords to base your SEO around.
a. Place your intended keyword into the Tool such as ‘tutoring services’ then choose a category such as ‘tutoring services’ then press the blue search button.
b. Check the results for Low or Medium competition but high local searches.
Once you have your list of keywords, you should start to incorporate them into the text of your website as much as possible, HOWEVER make sure that text is still legible and easy to read, otherwise all of the SEO in the world won’t help when your customers leave your site because they hate the keyword globber text that you are putting in front of them. As you write more and more content, you will notice the right amount of times you should mention these keywords.
After adding those 10 or so keywords to your website, give it time. Rome wasn’t built in one day, and SEO takes on average anywhere from 3 – 6 months to see the results of your hard work, but don’t be discouraged, this just means that you have even more time to work on your SEO to promote your website.
What do we mean by blogging?
Well keep a company blog, personal blog, anything that will allow you to publish new content every so often to keep your website fresh. The only way Google is going to keep coming back is if your site changes, if it doesn’t, don’t expect Google to visit much. You should try to blog at least one blog post a month, that’s only 12 posts a year.
The other part to blogging, is guest blogging. There are hundreds of blogs out there that will allow you to publish a blog post on their blogs if you can develop a relationship with them. This can be a business relationship, where you can both link each other and not only improve the SEO, but also it creates a mutual relationship where both parties can share content for the benefit of each other.
You try to find blogs that are related to your industry, in this case tutoring. Search and contact them to see if you both can work something out. The Tutor Report is a great place to start, and receives hundreds of visitors every day.
Getting links back to your site is another big part of SEO. Sometimes, the easiest way to build links is by including your site in tutoring directories. You can search for them and add your website to their listings, some of them will be free, others will charge. The important thing is finding directories in your “niche” so that you get valuable traffic, ie. people interested in buying tutoring services.
Start with The Tutor Report’s directory, more and more business are getting listed, and it’s starting to grow. This can be a great place to start your SEO. Remember if you get to put your website address on the internet for free and promote your website, then do it!
You can do SEO for an individual blog article as well as a site. You will notice that the keywords for this article were promote your website. It appears in the title, the heading, the page URL and 3 times in the content of the article. Although you cannot see it, the words promote your website also sit behind each graphic as the title for the pictures in the wordpress library.
Want even more traffic to your tutoring website? Offer incredible services that you can build keywords around like progress reports, learning plans, and scheduling. To find out how you can add these services to your tutoring business, join us for a free demo of our online tutor management platform.